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There are two things that the most successful websites have in common: excellent content and a wonderful design. If the design of your site is mediocre, your content will not be able to shine and visitors will go away. That means you should start thinking about the style from the moment you have the idea for a new project.

In this article, we will show you how to design a web page from scratch. We will go through the six steps required, which include:

  • Find a reliable web hosting provider.
  • Choose a platform to build your website.
  • Configure the tools you need to bring your design to life.
  • Create a sketch of your web design.
  • Work on a design prototype.
  • Check if your design looks good on mobile devices.

Do not worry, you can create an impressive website even if you are a complete beginner. So let’s talk about how to design a web page!

Step 1: Find a reliable web hosting
Before we start talking about how to design a website, we must deal with some technical issues. First, that means finding a quality web hosting provider for your new site.

Many people just look for the cheapest hosting they can find and then they slap each other on the back, but that’s usually a mistake. Not all hosting providers offer the same level of service or features, so you will have to look at several options until you find a reliable option.

When it comes to web hosting, this is what you should consider to identify a quality provider:

  • Excellent customer service
  • Great performance for the sites that host
  • Additional features to make life easier, such as automated backups
  • Solid documentation, so you can solve problems on your own
  • Support for any platform you want to use to build your website

As expected, most hosting providers claim to comply with all of these

In addition to offering accessible hosting, we also include a free domain with our annual Enterprise and Premium hosting plans, so remember to take a look.

Step 2: Choose a platform to build your website
When you have resolved the issue of web hosting, what follows is to choose the platform to use to create your website. You can always code it from scratch if you wish, but that is the best option for experienced developers.

When it comes to website platforms, we’re big fans of Content Management Systems (CMS). These tools allow you to create professional websites and manage large content libraries, and even then, most can be used by beginners.

There are many CMS options that you can choose from, such as WordPress:

This particular platform is used by more than 30% of the internet, which indicates that it is a serious option. WordPress is easy to use and offers an amazing amount of customization options thanks to its plugins and themes.

Next, let’s see Joomla:

This particular platform has a greater complexity than WordPress, but compensates for the additional work involved with its integrated functions of search engine optimization (SEO) and security settings. In addition, Joomla does an excellent job in handling custom content types without having to add extensions, which is an area in which WordPress has certain difficulties if a certain level of customization is not achieved.

Apart from CMS, you can also use web page creators. These solutions allow you to create websites using visual builders with drag-and-drop functionality, along with collections of ready-to-use elements:

Website creators offer an easy way to get your site up and running quickly, while allowing a decent degree of customization. If it catches your attention, we offer a web page creator with all of Hostinger’s plans, so maybe you can start there.

For the rest of this tutorial, we will focus on WordPress, as it is the most popular platform for creating web pages. In addition, it offers many tools to help you learn how to design a web page.

Step 3: Configure the tools you will need
After installing WordPress, you will also have to configure some additional tools if you want to make your designs come true. First, you will need a template that matches the style you have in mind for your website.

There are thousands of options to choose from when it comes to WordPress templates. However, we recommend that you start using a free theme while you get used to the platform. You can find the best selection in the official WordPress.org repository:

Search for a topic you like, keeping an eye on it for good grades and recent updates. If a topic does not have any of them, then it is better to avoid it, because it is much more likely to cause problems. When you have already decided on a particular topic, you can install and activate it.

At this stage, we will also recommend you use a WordPress page creator plugin. These tools allow you to easily design websites with high aesthetic levels. WordPress can be easy to use, but making your website look like you want requires some finesse. With a website creation plugins, you can modify the design on the fly.

As you can imagine, there is no shortage of page creation plugins for WordPress users. However, we are supporters of Beaver Builder because of its ease of use and its range of functions:

Learning to design a web page with this plugin is very intuitive. With Beaver Builder, you get access to a wide collection of elements that you can add to any of your pages, simply by dragging them to the location you want. Then you can edit each element, so that it looks great:

If you do not like Beaver Builder, do not worry, there are many other options you can try. When you’ve found the one you like, it’s time to take the next step to learn how to design a web page.

Step 4: Create a sketch of your web design
So far, we have been laying the necessary technical bases before starting to design a web page. Now, however, is when you can let all your creativity flow.

At this time, you have a WordPress website with a good looking template and a page creation plugin ready to go. Next, you will take out paper and pencil (yes, let’s do it “old-fashioned”), which you will use to draw how you want your website to look.

This is a sketch and does not have to be too detailed. The important thing is to include all the elements you want to see on the website. Of course, you can add as many details as you wish. Ultimately, this outline will serve as a visual reference when you start designing your website in reality.

If you are not one of those who use pencil and paper, there are also many tools that you can use to create sketches on your computer. The downside is that they all have a learning curve, which means you’ll have to spend a little more time at this step.

In any case, review and modify your sketch as many times as you want, until you feel comfortable with its appearance. After that, let’s move on to the next step.

Step 5: Start working on a prototype design and refine it
When your draft is ready, let’s move it from paper to the digital world. In other words, you’re going to start creating a prototype of your web design.

Since you already have the web page creator ready, the first step should be to open it with the WordPress editor. Then, you can begin to add the elements you want to your pages and organize them as they appear in your sketches.

This process may vary depending on the site creator plugin you choose, of course. However, at this stage, we recommend that you do not get stuck in the details, such as deciding what font size to use or choosing the perfect colors. There will still be time to refine the design later.

The important thing now is that you build a functional prototype of your website, which includes all the elements that you incorporated in the sketch. With a prototype ready, you can detect any design decision that does not work and make changes to improve the design of your website. At this point it is where you will begin to focus on the smallest details.

In most cases, the sketches will not be unharmed by the transition to a prototype. But that is completely normal. In the same way, the first prototype probably will not look very much like the finished site. Also, the time you spend designing a website will depend on how perfectionist you are. You probably have dozens of elements to customize and design options to play, so do not rush.

A quick tip to keep in mind now is to not worry too much about website text and other types of content. To get the prototypes ready faster, use fictitious text and stock images. When you have finished the design and everything is in place, you can replace them with the content you will actually use.

Step 6: Verify that the design looks good on mobile devices
At this point, you have already learned a lot about how to design a web page. However, there is one last step before you can say that your design is ready for the show, and that is to make sure it looks good on mobile devices.

Today, mobile traffic has outperformed its counterparts, so making sure your designs look good at smaller resolutions is key. If your website is defaced when someone accesses it from a smartphone, you will have many disappointed visitors and a fairly high bounce rate, which is something you should avoid.

The good news is that most creators of WordPress pages (such as Beaver Builder) are optimized for mobile devices by default. That means that the designs you make with them should look good on mobile devices, without you having to do anything else.

However, it never hurts to be cautious and check how your website looks on a smaller screen. There are many ways to do it. For example, you can use your own mobile device to access the website. Another better alternative is to use Chrome’s development tools, which allow you to view your website in different resolutions.

To access the development tools of your browser, right click anywhere on the website, then press the Inspect button. Then, look at the top of the screen. You will see a couple of fields where you can enter a custom resolution and see what your website looks like in that size:

If you want to be thorough, we recommend you try several resolutions to make sure that your website looks and works correctly in all of them. If you have a problem, go back to the prototype stage and use the web page creator to solve it. After solving the contingencies, your design will finally be ready for the public.

If you have a professional looking website, then you have already won half the battle. With good design, people will pay more attention to what you have to say and this way it should be easier to get conversions. The good news is that you do not need to be a professional to learn how to design a website that looks fantastic. All that is needed is to follow some of the best practices, use the right tools and work until your site looks great.

Do you have any questions about how to design a website in WordPress? Ask us in the comments section below!